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"Daisy Brand Solves a Club-Store Problem with Custom Display"

Case study: How Daisy and Sonoco solved tipping and handling issues for better brand appeal

When Daisy brand unveiled a 14-oz. inverted squeeze pack of sour cream, it made a big splash in retail markets with great shelf appeal, reduced product waste, and defied its product category. But club store shelf stocking practices and top-heavy packs were compromising displays — and brand appeal. Read this case study for the story, and results, of Daisy’s work with Sonoco to solve the problem with a custom PET tray design.

• How smartly engineered, custom thermoform solutions solve common retail packaging problems
• With custom thermoformed solutions, designs are engineered to specific needs and automation requirements
• How shoppers have a more favorable reaction to products and brands when products are properly displayed

Offered Free by: Sonoco Alloyd
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